THE CLICKED! WAY

 

Our skin insights are underpinned by established dermatological research, published clinical literature and nearly 20 years of professional skincare experience.

Learn more about the skincare expert, sources and methodology behind CLICKED!

OUR SKINCARE EXPERT

Dija Ayodele, BA(Hons), CIBTAC Level 4 is the award winning skincare expert behind CLICKED!.

Dija spent almost two decades working professionally with real skin in her central London clinic -  from Gen Z’s battling unpredictable breakouts to people with complex, long-term conditions who’ve tried everything.

She’s helped clients find freedom from skincare worries, build renewed self-confidence, designed skincare routines that remove confusion. She understands exactly what makes a product deliver results (and what’s just marketing fluff or TikTok hype).

She is also the founder of Black Skin Directory, a pioneering platform dedicated to skincare education and author of the international best seller Black Skin: The Definitive Skincare Guide published by Harper Collins. She’s an advisor to the British Beauty Council and British Association of Beauty Therapy & Cosmetology.

OUR RESEARCH SOURCES

How We Select and Match Products to You

When it comes to choosing the right products, we don’t leave anything to chance.

Using Dija’s twenty year experience, we created our proprietary 360° Skin Analysis Method - a master framework of how ingredients behave, how different formulations interact with skin and which combinations actually work to keep your skin happy and healthy. Without giving away our trade secrets, here’s how it works for you:

  1. You upload your photos.
    Our tech reads what’s really going on with your skin texture, tone, breakouts, sensitivity, dryness and more.

  2. You answer our smart questions.
    Your habits, health, lifestyle and environment impact your skin, so the more we know about you the more we can create a personalised plan just for you.

  3. Our expert system goes to work.
    The 360° Skin Analysis Method interprets your skin the same way an experienced skin practitioner would -  looking at your skin signals and context.

  4. You unlock tailored insights, a daily routine and are matched to the best skincare products.
    Our insights are easy to understand, routines easy to follow and our science backed recommendations are built around your reality, not what’s trending. 

We’re not here to overwhelm you with options, we know you’re a busy person so we keep things short and sweet. We’re here to help you understand your skin, make your choices easy, clear and genuinely effective, so you can live your best life confidently in the skin you’re in.